Overweight Men and Women Respond Differently to Exercise Advertisements

 
Overweight Men and Women Respond Differently to Exercise Advertisements
DigitalJournal.com (press release);   Aug 2, 2012
Researchers conducted a study funded by the National Institutes of Health to determine what type of exercise advertisements motivates overweight men and women. Women were more motivated to exercise by advertisements promoting daily well-being, ...
 
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